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NABC Example

  • name: vagi-fresh
  • type: branded bicycle based mobile outlet

Need

Q: What is the important customer and market need?
Answer: Unavailability of fresh and cut vegetable at competitive rates at your door step.

Q: what is the size of this need?
Answer: There are 32 million households in Pakistan with 24% of women being part of the worldforce.

Approach

Q: What is the unique approach?
Answer: Bicycle with a cool box installed in it to keep the vegetables fresh. It will have a website where orders can be placed.

Benefits

Q: What are the specific benefits?
Answer: - Availability of fresh vegetables to working women throughout the day. - Availability of the vegetables in desired form; cut, boiled, fresh etc. - Competitive prices, low prices for customers

The Competition

Q: what offered benefits are superior to the competition
Answer: Standard quality, affordable prices, available at door step