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Marketing Aspects of Entrepreneur Venture

The process by which companies build customer relationships and create value for them and get value from customers in return.

The return from Customer

  • Goodwill
  • Profit

Needs are stable of felt deprivation which becomes Want, when shaped by culture etc which becomes Demand, which is backed by buying power.

Market Offerings

Some combination of products, services, information or experiences offered to a market to satisfy a need or want.

7 P's

  • Price
  • Place
  • Product
  • Promotion
  • Process
  • People
  • Physical Evidence

Market

The set of all potential and actual buyers of a service or product

Types

  • Business market
  • Customer market
  • Online Market

Marketing Strategy

  • Identify the customer need
  • Choose your value proposition
  • Design a consistent brand and message
  • Select your target audience
  • Select the marketing / social channel for your startup
  • Build your referral network
  • Assemble smart marketing team
  • Become your product's loyal user
  • Be vigilant to customer's feedback
  • Relationship marketing