Buzz Marketing

Creating a word-of-mouth or talk around product, service or experience that customers view as authentic
Using entertainment or news that capture audience's instant attention.
Companies often use celebrities or famous faces to promote their products.

Other Names of Buzz Marketing

• Viral marketing
• Undercover marketing
• Diffusion marketing
• Product seeding

When to Use Buzz Marketing

• Market entry
• Business expansion
• Buying a new outlet
• Product, experience or service launch
• Change in market segment
• Promotional campaign