Market Targeting Strategies

• Segment's attractiveness
• firm's objective and resources

Segment's Attractiveness

• Size and growth
• Profitability
• Scale of economies
• Competition

Firm's Objective and Resources

• Long term objectives
• Production Capacity
• Physical and non-Physical resources

How to Target a Market?

• Single segment concentration
• Multi segment coverage strategy
• Product specialization
• Multi segment coverage
• Full market coverage strategy
• Multiple segmentation invasion plan