Design Your Market Offerings
Product
Anything which is represented to the market for attention that can satisfy the needs of a customer
Service
Anything or benefit that one party can offer to another that is essentially intangible and does not result in any ownership of anything.
Level of Product and Services
- Core benefit
- Actual Product
- Augmented product
Actual Product
- Brand name
- Quality level
- Packaging
- Design
- Features
Augmented Product
- Delivery and credit
- Installation
- Warranty
- After Sale service
Product and Service Classification
Customer Products
It is offered to final customer including convenience, shopping and specialty product
Industrial Products
It is offered to firms for further processing or for use in conducting the business
Product and Service Attributes
- Product Quality
- Product Style and Design
Unique Selling Proposition
The factors or consideration presented by a seller as argument that his product is better than the competitors