Product and Service Specification

Example

It is defined to be a statement of an item's required characteristics which make it acceptable.

A business buying situation in which the buyer routinely reorders something without any modifications called Straight rebuy.
A business buying situation in which the buyer wants to modify product specifications, prices, terms or suppliers called Modified rebuy
A business buying situation in which the buyer is buying for the first time is called New Task.
A business buying situation where customer buys a packaged solution to a problem from single problem, avoiding all the complexities involved in the problem, is called Systems Selling or Solution Selling