Packaging and Labeling
Packaging
The wrapping material around a consumer item that serves to contain, identify, describe, protect, display and make the product more marketable and keeps it clean.
It is known as the face of the product.
Types
- Primary package (Example: tooth paste tube).
- Secondary package(Example: The box it is inside).
- Shipping package(Example: Multiple secondary packages stacked together in a big box).
Packaging Concerns
- Product container
- Package designing and functionality.
- Packaging color and quality
- Packaging Size
- Packaging durability
- Packing cost
Importance of Packaging
- consumer influence
- Ensure product quality
- Brand recognition
- Brand reinforcement
Labeling
Displaying information about the product on the container, package or the product itself.
There are also certain laws, making some extent of label mandatory.
Such as, labeling on medicine.