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Advertising / Marketing Communications Mix

The specific blend of promotion tools that a company uses to communicate customer value and build customer relationships.

Tools

  • Advertising
  • Sales promotion
  • Personal selling
  • Direct marketing
  • Public relations
  • Digital marketing

Advertising

Any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsor

Sales Promotion

Short-term incentives to encourage the purchase or sale of a product or service

Personal Selling

Personal presentation by the firm's sales force to build customer relationships and making sales.

Direct Marketing

Direct communication with carefully targeted individual consumer to both obtain an immediate response and cultivate lasting customer relationships

Public Relations

Building good relations with company's various publics by obtaining favorable publicity, building up a good corporate image and handling unfavorable rumors, stories and events.

Digital Marketing

Why to Advertise?

  • Product / service launch
  • to win the market competition
  • persuasion

Integrated Marketing Communications

Sensibly integrating and coordinating the company's multiple communication channels to communicate a clear, reliable and convincing and persuasive message about the product, service or organization.

Strategies

  • Social Media
  • SMS Marketing
  • Blogs and influencers
  • News channels
  • Vlogs
  • website and website banners
  • Search engine optimization
  • Local cable advertising
  • Target market and marketing efforts