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Brand

A brand is an identifying name, logo, word or sentence a company uses to distinguish its product from others.

Trademark

Legal protection given to the brand name is called trademark.

Brand Identity

It is visible elements of a brand such as colors, design and logo which distinguishes the brand in customer's mind.

Why is Brand Important

  • Business identity
  • Recognition and customer relationship
  • Implicit quality promise
  • customer loyalty
  • Generates new customers
  • edge on competitors

Brand Development Strategies

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Multi Brand

Multi brand companies serve different brands in same product category.

Brand Extension

Companies extend a current brand name to new or modified products in a new category

New Brands

If the power of existing brand is fading then a new brand is needed.

Line Extension

Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.