Strategies for Going Global
- Exporting
- Importing
- Foreign Licensing
- International Franchising
- International Strategic Alliance
- Cross-border acquisition
Exporting
Selling products produced in home country to customers in another country
Importing
Selling products produced in other countries to the customers in home country
Foreign Licensing
Allowing a company from another country to manufacture and sell your products in international markets
International Franchising
Selling a package of products, services and management services to company in another country
International Strategic Alliance
A combination of efforts and assets of companies in different countries for sake of pooling resources and sharing the risks of an enterprise markets.
Cross-border Acquisition
The purchase of a company by another company based in another country