Identifying and Recognizing Opportunities

An opportunity is the set of circumstances that creates the need of a new product or service.

A business opportunity is can be a large unsatisfied need which can result in bigger sales and profits.

External Stimulation

You create your company and then get ideas from your surroundings.

You create your own ideas.

Sometimes we end up creating our business around a product which is already present in the market so it won’t sustain for long.