Goals

These are long-term attributes a business seeks to accomplish. Goals tend to be general and sometimes abstract.

Objectives

These are more precise and specific, precise and quantifiable plan of performance addressing areas such as profitability, productivity and growth

Areas of Objectives

• Product design
• Innovation
• Market development / diversification / penetration
• Productivity
• Cost efficient
• Profitability
• Financial resources
• Growth
• Physical infrastructure development
• Team restructuring
• Venture employees performance
• Customer service
• Social responsibility

Characteristics of Good Objectives

• Specific
• Measurable
• Assignable
• Realistic
• Attainable
• Time bound
• Written

SMART Model

• Specific
• Measurable
• Attainable
• Realistic
• Time bound

Long Term Objectives

where do you want to see yourself in 5 or 10 years.

Short Term Objectives

an yearly plan