Competitive Advantage

It is defined as a unique advantage over the competitors by provider the consumers with greater value based on cost or differentiation of products and services. - Superior cost / production efficiency - Superior innovation and up-graduation - Superior customers engagement

Global Competitive Advantage

• Local market adaptation
• Economies of scale
• Common global culture
• Tapping optimal location for activities and resources
• Technological efficiency
• Technology transfer

Competitive Position

• Market leader
• Market challenger
• Market follower
• Marker nicher

Characteristics of Competitive Advantage

• Valuable
• Rare
• Inimitable (hard to copy)
• Non-substitutable
• Sustainable