Strategy Review, Evaluation and Control

Criteria for Evaluation

Consistency

A strategy should not provide inconsistent goals and polices.

Consonance

Consonance refers to the need for strategists to examine the set of trends and adaptive response to the external environment.

Feasibility

Physical, human and financial resources for the enterprise.

Advantage

Maintenance of a competitive advantage.

Checklist for Evaluation

• Competitor's reaction to strategies.
• Competitor's strategies chance.
• Competitor's strengths and weaknesses change.
• Competitor's strategic changes and success.
• Competitor's satisfaction with their present market positions and profitability.

Financial Review

• Return on investment (ROI)
• Return on equity (ROE)
• Profit margin
• Market share
• Debt to equity
• Earnings per share
• Sales growth
• Asset growth

Entrepreneurs do the following: - Policy audit - Human audit - Corporate Social responsibility - Ethical responsibility -