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Blue Ocean Strategy

How to create uncontested market space and make the competition irrelevant

The market is divided into red ocean where the competition is head to head and there is blue ocean where competition is not as tense.
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Red Ocean Strategy

  • Compete in the existing market
  • Beat the competition
  • Exploit existing demand
  • Make value-cost trade-off chart

Blue Ocean Strategy

  • Create uncontested market space
  • Make the competition irrelevant
  • Create and capture new demand
  • Break the value-cost trade-off
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